"How to manage a successful campaign" raised awareness among young people about the importance of planning, promoting, and using digital tools in organizing successful political or social campaigns.
Mr. Gledian Llatja, Mayor of Elbasan, and Mr. Adi Qose, Secretary-General of FRESSH, motivated the participants to strive to engage young people in public, social, economic, and political activities as one of the main forms of youth response to various social phenomena.
The trainers, Dritan Mezini, Edlira Mali, and Daniel Guçe, shared information and tips on how to utilise marketing strategies when creating campaigns. The participants were also invited to learn about digital tools (Canva, CRM, Canvassing, Zoom, etc) that are helpful for campaigners.
The young participants were encouraged to work together to present campaign ideas focusing on social issues. Divided into working groups they presented their ideas on a variety of topics, from children’s rights to animal protection and plans for political campaigns.